How We Formulate your OV Products
Our 3 Point Formulation System© (Copyright OV naturals)
1. SKINCARE BENEFITS
Key ingredients have been chosen for their ability to work wonders for the skin, through clinically-proven benefits, the test of time in traditional use & Lucy Stevens’ first-hand experience of using oils in her therapy clinics for over a decade. Cold-pressed plant oils contain essential fatty acids (Linoleic & Linolenic / Omega 3 & 6) & non-essential fatty acids such as Oleic (Omega 9). These soften the stratum corneum, which is our skin’s “window” to the outside world. They calm, protect & help prevent trans-epidermal water loss (TEWL). High Linoleic (Omega 6) oils are predominant in the Heart & Soul collection as these are fast absorbing & non-comedogenic, leaving no greasy residue, just silky smooth skin, whatever the skin type. Organic essential oils & absolutes are chosen both for their therapeutic benefits & delightful aromas.
Note about advertising standards: As these are cosmetic products, we are very limited in what we are able to ‘claim’ about our formulas, without getting into trouble! Although within aromatherapy clinics we are able to ‘prescribe’, for a cosmetic product no medicinal claims are allowable. Therefore, we cannot make any direct claims to be able to help acne, eczema, scarring, stretch marks & so on.
The third aspect of creation is aromatics. The natural aromas have been carefully balanced to create multi-layered, aromatherapeutic blends & are informed by the aromas which Lucy’s customers respond to most positively via the olfactory response. The heart is said to be the ‘home of the mind’ & the impact that aromas have on our brains is extremely powerful. And of course, we all like to smell beautiful.
You will detect a hint of nuttiness or fruitiness from the fixed oils (nut, seed, vegetable oils), amongst the divine elements of the naturally fragrant essential oils. Designing purely natural, organic formulas has great challenges, due to the highly pungent nature of many fixed oils which would be off-putting to the consumer. OV ingredients have been chosen carefully after many hours of testing, to balance the needs of the skin with a pleasurable experience. Every fixed oil within in the collection is in its natural form except for our Argan oil, which is deodorised in order to make it pleasurable for the consumer. This does not affect its nutritional content.
A vital element of the collection, which is carefully considered during formulation, is the “energetic” aspect of essential oils. Essential oils are vital, botanical extracts that radiate a life force, which in aromatherapy is considered to have a profound effect on the heart & soul as well as physiologically. In many cultures, essential oils are attributed energetic aspects. Some essential oils are considered light & bright, others deep & heavy. Some have an affinity with the heart, others with the mind; some are cooling, others warming, and so on. In Lucy’s aromatherapy clinics, she asks her customers how they would like to feel after their treatment. She then selects essential oils which will help address these needs. These desired feelings are an inspiration for the OV Heart & Soul Collection, alongside the different skin concerns.
Each formula in the Heart & Soul collection has a dual aspect in its desired effect – to positively impact the skin & the mind/heart/soul.
The result of this multi-faceted approach? Unique, active, effective, original, multi-dimensional skincare products.
We believe in ethical, sustainable sourcing & ingredients transparecy. If you have questions & comments, please do get in touch. Please shout about what you love about OV on Social Media. Our small, independent business depends on our customers!